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== British Airways' list of London slang words and phrases ==
In 2005, [[British Airways]] launched an advertising campaign in the [[United States]], purporting to teach people approximately 60 (of what it deemed to be) "London slang" words such as "[[Wiktionary:peckish|peckish]]" and "[[Wiktionary:snog|snog]]". A feature of the campaign was that slang words were listed on the British Airways web site, along with links to an "Insider's guide to London", the URLs for which people were encouraged to send to one another via [[electronic mail]] or [[Short message service|SMS]]. Another feature was that it was context-sensitive. The word "[[Wiktionary:queue|queue]]" was used on an advertisement on a bus shelter, for example, explaining how people "queue for a bus".
"Queue" is not considered to be a slang word in United Kingdom English, however, and several other of British Airways' other purported "London slang" words are considered to be either general United Kingdom English slang words or simply not slang words at all, merely [[American and British English differences|differences between United Kingdom English and United States English]]. Other words and phrases in the British Airways list of London slang were:
* "[[Wiktionary:naff|naff]]"
* "[[Wiktionary:loo|loo]]"
* "[[Wiktionary:lift|lift]]"
* the "[[Wiktionary:blower|blower]]"
* the "[[Wiktionary:bin|bin]]"
* "[[Wiktionary:cheers|cheers]]!"
* "[[Wiktionary:chuffed|chuffed]]"
* "[[Wiktionary:half-four|half-four]]"
* "[[Wiktionary:kip|kip]]"
* "[[Wiktionary:laughing gear|laughing gear]]"
* "[[Wiktionary:readies|readies]]"
* "[[Wiktionary:shout|shout]]"
* "[[Wiktionary:nang|nang]]"
== References ==
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