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Flash is a major platform for video streaming. Because Flash Player’s popularity and browsers’ support of the product, using Flash as a means of distribution makes sense since designers and developers can assume users will have easy access to the content. High-traffic video sites, such as Hulu, uses Flash to stream their shows to audiences. In the same vein, because of this accessibility, marketers and advertisers can also rely on Flash ads to be viewable by consumers.
[[Image:Screen_shot_2010-12-10_at_3.07.29_PM.png|thumb|right|alt=Red Interactive Agency|Flash Website, Red Interactive Agency<ref>[http://www.ff0000.com/ Red Interactive Agency<!-- Bot generated title -->]</ref>]]
The main strength of Flash is the level of interactivity possible in its products. Instead of having static images, motionless structures and predefined interactions in a website, Flash opens up a new dimension to designers. In Flash, audio, video and animations can be embedded within a scene. It can also be programmed to animate or transition uniquely upon a mouse-click. Hence, many websites and games are built in Flash as it allows for more untraditional customization and immersion into the digital environment. Likewise, Flash makes up a large portion of online banner ads, since their animations and mini-games can easily catch a user’s attention.
ActionScript is the programming language behind Flash and allows for vector shapes, animations, events and any other Flash capability to be created and modified through coding rather than a graphical user interface. The script also allows for custom functions to be built, just like any programming language would, and can incorporate other technologies, such as XML. Because Flash makes use of this Object-oriented language, the medium is powerful, flexible and malleable.
[[Image:Screen_shot_2010-12-10_at_2.53.44_PM.png|thumb|right|alt=The Wilderness Downtown|HTML5 Website, The Wilderness Downtown<ref>[http://www.thewildernessdowntown.com/ The Wilderness Downtown<!-- Bot generated title -->]</ref>]]
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HTML5 ====
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