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}}</ref> By the end of Q3 2010 Android's U.S. market share had grown to 21.4 percent.<ref>{{Cite web |url=http://www.comscore.com/Press_Events/Press_Releases/2010/11/comScore_Reports_September_2010_U.S._Mobile_Subscriber_Market_Share |title=comScore Reports September 2010 U.S. Mobile Subscriber Market Share |work=Comscore.com |date=3 November 2010 |accessdate=24 December 2010}}</ref>
In May 2010, Android's first quarter U.S. sales surpassed that of the rival iPhone platform. According to a report by the NPD group, Android achieved 25% smartphone sales in the US market, up 8% from the December quarter. In the second quarter, Apple's iOS was up by 11%, indicating that Android is taking market share mainly from [[Research In Motion|RIM]], and still has to compete with heavy consumer demand for new competitor offerings.<ref name="news.cnet.com">{{cite web |url= http://news.cnet.com/8301-1035_3-20012627-94.html |title= Android hits top spot in U.S. smartphone market |date= 2010-08-04 |accessdate= 2010-08-04}}</ref> Furthermore, analysts pointed to advantages that Android has as a multi-channel, multi-carrier OS, which allowed it to duplicate the quick success of Microsoft's Windows Mobile.<ref>{{cite web |url= http://news.cnet.com/8301-13579_3-20012418-37.html |title= More signs iPhone under Android attack |date= 2010-08-02 |author= Greg Sandoval |accessdate= 2010-08-04}}</ref>
In early October 2010, Google added 20 countries to its list of approved submitters. By mid-October, purchasing apps will be available in a total of 32 countries.<ref name="engadget.com">{{cite web|url=http://www.engadget.com/2010/10/01/google-expands-androidss-reach-accepting-paid-apps-from-20-mor/ |title=Google expands Android's reach, accepting paid apps from 20 more countries, selling to 18 more |publisher=Engadget |date=2010-10-01 |accessdate=2010-10-29}}</ref> For a complete list of countries that are allowed to sell apps and those able to buy them see [[Android Market#Availability for users|Android Market]].
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