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[[California]]'s "Shine the Light" law (CA Civil Code § 1798.83) is a state [[privacy]] law passed by the state legislature in 2003. It is one of the first attempts by a [[state legislature]] in the [[United States]] to address the practice of sharing customers' [[Personal_information|personal information]] for marketing purposes, also known as "list brokerage."<ref name=epic>[http://epic.org/privacy/profiling/sb27.html Electronic Privacy Information Center (EPIC). "California S.B. 27, "Shine the Light" Law."]</ref> The law requires companies to disclose how customers' personal information is used unless they enable customers to opt out of information sharing altogether.<br />
===History===
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