User:Agreatnotion/sandbox: Difference between revisions

Revision as of 18:36, 1 March 2011

Revision as of 18:41, 1 March 2011

Line 32:

}}

[[California]]'s "Shine the Light" law (CA Civil Code § 1798.83<ref=bill>[http://law.justia.com/california/codes/2009/civ/1798.80-1798.84.html CA Civil Code § 1798.83]. Retrieved on 2011-03-01.</ref>) is a state [[privacy]] law passed by the state legislature in 2003. It is one of the first attempts by a [[state legislature]] in the [[United States]] to address the practice of sharing customers' [[Personal_information|personal information]] for marketing purposes, also known as "list brokerage."<ref name=epic>Electronic Privacy Information Center (EPIC). [http://epic.org/privacy/profiling/sb27.html Electronic Privacy Information Center (EPIC). "California S.B. 27, "'Shine the Light" Law."']</ref> The law requires companies to disclose how customers' personal information is used unless they enable customers to opt out of information sharing altogether.<br />

===History===

sponsored by [[Liz_Figueroa|Liz Figueroa]], substantially amended, anything I can find re: debate around its passage.<br />

"Transparency is the touchstone of consumer confidence in information handling... Because privacy is, by definition, so intensely personal, for a consumer to make a rational and informed and personal choice to opt-in, opt-out, or simply take their business elsewhere, the consumer must know the "who, what, where and when" of how a business handles personal information."<ref name=analysis>California Senate Judiciary Committee.[http://info.sen.ca.gov/pub/03-04/bill/sen/sb_0001-0050/sb_27_cfa_20030916_115403_sen_comm.html California Senate Judiciary Committee. Bill Analysis, SB 27 Senate Bill], (2003). Retrieved on 2011-03-01.</ref>