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===History===
The original bill, California S.B. 27, was introduced to the [[California State Senate]] by [[Liz_Figueroa|Liz Figueroa]] in December of 2002.<ref name=sb27>California State Legislature. [http://info.sen.ca.gov/pub/03-04/bill/sen/sb_0001-0050/sb_27_bill_20030925_chaptered.html Senate Bill 27, Chaptered version]. Filed with CA Secretary of State on September 25, 2003. Retrieved on 11-03-01.</ref> The bill's co-authors included State Senators Dede Alpert, [[Sheila Kuehl]], [[Gloria Romero]], and [[Neil Soto]].
"Transparency is the touchstone of consumer confidence in information handling... Because privacy is, by definition, so intensely personal, for a consumer to make a rational and informed and personal choice to opt-in, opt-out, or simply take their business elsewhere, the consumer must know the "who, what, where and when" of how a business handles personal information."<ref name=analysis>California Senate Judiciary Committee.[http://info.sen.ca.gov/pub/03-04/bill/sen/sb_0001-0050/sb_27_cfa_20030916_115403_sen_comm.html Bill Analysis, SB 27 Senate Bill], 2003. Retrieved on 2011-03-01.</ref> ▼
▲The bill arose out of increasing concern with business practices in which consumers' personal information, collected by the company with which a consumer engaged in business, was sold to other third-party companies without the knowledge of the consumer. In support of the bill, Figueroa's office offered the State Senate numerous examples of lists of personal information available for purchase on the Internet.<ref name=billanalysis></ref> Figueroa's office wrote, "Transparency is the touchstone of consumer confidence in information handling... Because privacy is, by definition, so intensely personal, for a consumer to make a rational and informed and personal choice to opt-in, opt-out, or simply take their business elsewhere, the consumer must know the
===Requirements===
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