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{{WikiProject Law|class= |importance= |category=no}}
{{Infobox Legislation
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[[California]]'s "Shine the Light" law (CA Civil Code § 1798.83<ref name=cacode>[http://law.justia.com/california/codes/2009/civ/1798.80-1798.84.html CA Civil Code § 1798.83]. Retrieved on 2011-03-01.</ref>) is a [[privacy]] law passed by the [[California_State_Legislature|California State Legislature]] in 2003. It became an active part of the [[California_Civil_Code|California Civil Code]] on January 1, 2005. It is considered one of the first attempts by a [[State_legislature_(United_States)|state legislature]] in the [[United States]] to address the practice of sharing customers' [[Personal_information|personal information]] for marketing purposes, also known as "list brokerage."<ref name=epic>Electronic Privacy Information Center (EPIC). [http://epic.org/privacy/profiling/sb27.html "California S.B. 27, 'Shine the Light" Law.']</ref> The law requires companies to disclose at a customer's request how and what personal information is shared with third parties and outlines provisions for enabling customers to opt out of information sharing altogether. The "Shine the Light" law outlines specific language for California residents that a company who does business with any California resident must include in an online privacy policy in order to be in compliance with the law.<ref name=bizweek>Nick Lieber. "[http://www.businessweek.com/smallbiz/running_small_business/archives/2009/08/why_web_site_pr.html Why Your Web Site's Privacy Policy Matters More Than You Think]." ''BusinessWeek'', August 12, 2009. Retrieved on 11-03-01.</ref><br />
The original bill, California S.B. 27, was introduced to the [[California State Senate]] by [[Liz_Figueroa|Liz Figueroa]] in December of 2002.<ref name=sb27>California State Legislature. [http://info.sen.ca.gov/pub/03-04/bill/sen/sb_0001-0050/sb_27_bill_20030925_chaptered.html Senate Bill 27, Chaptered version]. Filed with CA Secretary of State on September 25, 2003. Retrieved on 11-03-01.</ref> The bill's co-authors included State Senators Dede Alpert, [[Sheila Kuehl]], [[Gloria Romero]], and [[Nell Soto]].
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If a business receives notice that they have failed to comply by submitting incomplete information or not responding to the request at all, the law provides a grace period of 90 days for them to provide complete information as requested.<ref name=cacode></ref> However, if a business fails to meet a consumer's request according to the law, that customer is entitled to recover civil damages of up to $500. If a company willfully fails to comply, the damages increase to up to $3,000 plus attorney's fees.<ref name=prc></ref>
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===Sources===
* ReedSmith. "[http://www.reedsmith.com/library/search_library.cfm?FaArea1=CustomWidgets.content_view_1&cit_id=2289 Ramifications of California's "Shine the Light" Law]." Client Alert, July
* Anthony D. Milewski Jr. "[http://www.lctjournal.washington.edu/Vol2/a019Milewski.html Compliance with California Privacy Laws: Federal Law Also Provides Guidance to Businesses Nationwide]." University of Washington, Shidler School of Law. 2 Shidler J. L. Com. & Tech. 19 (Apr. 14, 2006).<br />
* White & Case. "[http://www.whitecase.com/files/Publication/5e86adf7-7578-4a65-9437-41450c296561/Presentation/PublicationAttachment/55984eb8-9aa7-46f4-8de7-47d060407e01/Privacy_Symposium_2005_Bender.pdf Burgeoning Privacy Developments in the US]." Presentation. Fifth Annual Global Privacy Symposium, April 12, 2005.<br />
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