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{{HTML}}
'''Microdata''' is a [[WHATWG]] [[HTML5]] specification used to nest [[semantics]] within existing content on web pages.<ref name="WHATWG"/> [[Search engines]], [[web crawlers]], and [[Web browser|browsers]] can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Microdata use a supporting vocabulary to describe an item and name-value pairs to assign values to its properties.<ref name="DIVE"/> Microdata helps technologies such as search engines and web crawlers better understand what information is contained in a web page, providing better [[Search engine results page|search results]]. Microdata is an attempt to provide a simpler way of annotating [[HTML element]]s with machine readable tags than the similar approaches of using [[RDFa]] and [[Microformats]].
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