Search engine optimization: Difference between revisions

Revision as of 09:52, 29 July 2011

Revision as of 07:09, 31 July 2011

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{{redirect|SEO}}

{{Internet Marketing}}

'''Search engine optimization''' ('''SEO''') is the process of improving the visibility of a [[website]] or a [[web page]] in [[search engine]]s via the "natural" or un-paid ("[[Organic_search|organic]]" or "algorithmic") [[Search engine results page|search results]]. Additional [[Search engine marketing]] (SEM) methods including paid listings may achieve higher effectivity. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including [[image search]], [[local search (Internet)|local search]], [[video search]], [[academic databases and search engines|academic search]],<ref name="aseo">{{cite web|author=Beel, Jöran and Gipp, Bela and Wilde, Erik|url=http://www.sciplore.org/publications/2010-ASEO--preprint.pdf|title=Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.|publisher=Journal of Scholarly Publishing|year=2010|pages=176–190|accessdate=2010-04-18}}</ref> news search and industry-specific [[vertical search]] engines. This gives a website [[web presence]].

As an [[Internet marketing]] strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and [[HTML]] and associated coding to both increase its relevance to specific keywords and to remove barriers to the [[web crawler|indexing activities]] of search engines. Promoting a site to increase the number of [[backlinks]], or inbound links, is another SEO tactic.