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Concurrent with the Blue M&M campaign, M&M's introduced computer animated [[mascot|"spokescandies"]] in their [[television commercial]]s. These include the team of the [[cynicism|cynical]] and [[sarcasm|sardonic]] "[[Red]]" (originally voiced by [[Jon Lovitz]]) who is the mascot for milk chocolate M&M's, and the [[happiness|happy]] and [[humor|gullible]] "[[Yellow]]" (originally [[John Goodman]], thereafter [[J.K. Simmons]]), who is the mascot for peanut M&M's. Other mascots include the "cool one", Blue ([[Phil Hartman]], thereafter [[Billy West (voice actor)|Billy West]]) for almond; the [[Sexual attraction|seductive]] Green ([[Cree Summer]]) for peanut butter, coconut, and dark chocolate (Green is the only female M&M's mascot); and the slightly [[neurosis|neurotic]] Orange (Eric Kirchberger) for crispy and pretzel M&M's. Although brown M&Ms have been around since the beginning of the candy, no brown M&M "spokescandy" was included.
In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags.{{Citation needed|date=May 2010}} A video game, ''[[M&M's: The Lost Formulas]]'', was also eventually released, based on this candy. It was released on September 28, 2000.
In 1998, M&M's became "The Official Candy of the [[New Millennium]]", since MM is the roman numeral for 2000. A year later, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and featured a crispy rice center. They were discontinued in the United States in 2005,{{why?|date=April 2011}} though they brought in more profit than any other M&M variety. They are still available in Europe, Australia, and southeast Asia.
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