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James S. Nairne of Purdue University is the primary opponent of Thomson and Tulving’s encoding specificity principle. He argues that the encoding-retrieval match is correlational rather than causal and states that many cognitive psychologists consider the principle to be “sacrosanct” (from article). Nairne suggests that what determines successful memory is cue distinctiveness. He says that good memory may be produced even if there is almost no encoding-retrieval overlap, provided the minimal overlap is highly distinctive. (book) He characterizes memory as an “active process of discrimination” and proposes that we use cues to choose between several retrieval candidates. Increasing the encoding-retrieval match improves memory performance, he believes, but only because it increases the probability that distinctive features will come into play.
[[User:Margaret Cookson|Margaret Cookson]] ([[User talk:Margaret Cookson|talk]]) 16:36, 18 October 2011 (UTC)
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