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'''The encoding specificity principle''', a theory in [http://en.wikipedia.org/wiki/Cognitive_psychology cognitive psychology], is used to explain variability in memory retention; it is the concept that memory is improved when information available at encoding is also available at retrieval. According to Melton<ref name=textbook>{{cite book|last=Robinson-Riegler|first=Bridget|title=Cognitive Psychology: Applying the Science of the Mind|year=2008|publisher=Pearson Education, Inc|___location=Boston, MA|isbn=978-0-205-03364-5|coauthors=
The success of retrieval depends heavily upon what types of retrieval cues are present. Donald M. Thomson and [http://en.wikipedia.org/wiki/Endel_Tulving Endel Tulving] first proposed the idea that retrieval will be most successful if information available at encoding is also present at retrieval, regardless of how strongly the cues are related to the to-be-remembered words. They theorized that “the memory trace of an event and hence the properties of effective retrieval cue are determined by the specific encoding operations performed by the system on the input stimuli.”2 This hypothesis for understanding how contextual information affects the retrieval of an episodic memory has been proven in a plethora of studies and is now known as the encoding specificity principle.
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