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PI has been used within the realm of [[Health Communication]] studies in order to assess methods of educating, and communicating with, patients facing a variety chronic or life threatening conditions. In 2003, Babrow received the prestigious Woolbert Award for scholarship of exceptional originality and influence from the National Communication Association [http://www.natcom.org/nca/Template2.asp?sid=9] for his work with PI.
PI has been used extensively in analysis of the health care system, particularly in regard to communication between health care providers and patients. The health-care system inherently involves communication between health-care providers (e.g., doctors, nurses, various therapists, dietitians, social workers, counselors, etc.), patients, and members of the patient's social and support network (e.g., family members, friends, members of support groups, etc.). Because understanding and communicating diagnoses, prognoses, treatment plans, expectations, and more can be complicated and because this communication relies on the communication skills of the various people involved, health-care situations offer ample opportunity to examine problematic integration. Research in this area has revealed that information is used to decrease and increase uncertainty, depending on the situation. In some cases, patients may seek information to reduce stressful uncertainty. However, in other cases, the care team and the patient may need to increase uncertainty in order to increase optimism and allow for re-evaluation of a given situation.<ref>Brashers, Dale E., Daena J. Goldsmith, and Elaine Hsieh; “Information Seeking and Avoiding in Health Contexts”, ''Human Communication Research'', 2002, Vol. 28, No. 2, pp. 261-2.</ref> PI has been used to study communication involving various medical issues, including breast cancer<ref>Dennis, Michael Robert, Adrianne Kunkel, and Joann Keyton; “Problematic Integration Theory, Appraisal Theory, and the Bosom Buddies Breast Cancer Support Group”, Journal of Applied Communication Research, Ed. 36, pp. 415-436.</ref><ref>Ford, Leigh A., Austin S. Babrow, and Cynthia Stohl; “Social Support Messages and the Management of Uncertainty in the Experience of Breast Cancer: An Application of Problematic Integration Theory”, Communication Monographs, 1996, Vol. 63, pp. 189-207.</ref>, the treatment of diabetes in the elderly, end-of-life issues, and pregnancy.<ref>Matthias, Marianne Sassi and Austin S. Babrow; “Problematic Integration of Uncertainty and Desire in Pregnancy”, Qualitative Health Research, 2007, Vol. 17, pp. 786-798.</ref> <ref>Matthias, Marianne Sassi; “Problematic Integration in Pregnancy and Childbirth: Contrasting Approaches to Uncertainty and Desire in Obstetric and Midwifery Care”, Health Communication, 2009, Vol. 24, No. 1, pp. 60-70.</ref>
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