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{{Wikify|date=January 2012}}
'''Hall's Theory''' of encoding and decoding is a theory of [[reception theory]], developed by [[Stuart Hall (cultural theorist)|Stuart Hall]].
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=== Dominant Hegemonic Position ===
When an audience interprets the message as it was meant to be understood, they are operating in the dominant code. The position of professional broadcasters and media producers is that messages are already signified within the hegemonic manner to which they are accustomed. Professional codes for media organizations serve to contribute to this type of industrial psychology. The producers and the audience are in harmony, understanding, communicating, and sharing mediated signs in the established mindset of framing.
=== Negotiated Position ===
Not all audiences may understand what media producers take for granted. There may be some acknowledgement of differences in understanding:<blockquote>Decoding within the negotiated version contains a mixture of adaptive and oppositional elements: it acknowledges the legitimacy of the hegemonic definitions to make the grand significations (abstract), while, at a more restricted, situational (situated) level, it makes its own ground rules - it operates with exceptions to the rule.<ref>{{cite journal|title=Encoding/Decoding|pages=175}}</ref> </blockquote> While the hegemonic view and dominant definitions will tie events to "grand totalizations" as Hall calls them, negotiated positions are the result of the audience struggling to understand the dominant position or experiencing dissonance with those views.
=== Globally Contrary Position ===
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<References />
[[Category:Media studies]]▼
[[Category:Literary theory]]▼
▲==Further Reading==
*Barthes, Roland. (1957) "Mythologies"
*Proctor, James. (2004) ''Stuart Hall'', Routledge critical thinkers.
▲[[Category:Media studies]]
▲[[Category:Literary theory]]
[[ru:Теория Холла]]
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