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==Professional role==
SEO copywriting is most often one of the various jobs of a [[copywriter]]. However, there are [[freelance]] copywriters who hire out their services solely for SEO, agencies and firms that specialize in SEO (including SEO copywriting), and [[copywriting agencies]] that offer SEO copywriting as part of comprehensive writing and editing services.
A freelance SEO copywriter will work with a client to determine the appropriate keywords needed to promote the client's business. Online keyword research tools are then used to gather a list of potential phrases. <ref name=My Top 5 Free Keyword Research Tools">[http://gloriarand.me/2011/08/24/my-top-5-free-keyword-research-tools/] Gloria Rand's Blog: My Top 5 Free Keyword Research Tools</ref>
While an obvious goal of SEO copywriting is to cause the business's or product's web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page. Writing that "optimizes" a search but offers little useful information or only weak persuasion is frowned upon in the profession as ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales. The main goal of the SEO copywriter remains writing interesting content that people want to read and link to.<ref name="What is writing for SEO">[http://www.writewire.co.uk/pages/copywriting-for-seo-1716.htm] Writewire: what is copywriting for SEO?</ref>
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