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'''Microsoft SQL Server Master Data Services''' is a [[Master Data Management]] (MDM) product from [[Microsoft]], which will ship as a part of the [[Microsoft SQL Server]] database.<ref name="roadmap">{{cite web | url = http://www.stratature.com/portals/0/MSMDMRoadmap.pdf | title = Microsoft Master Data Management Roadmap | publisher = Microsoft | accessdate = 2007-09-25}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Originally code-named '''Bulldog''', Master Data Services is the rebranding of the [[Special:Search/Stratature|Stratature]] MDM product titled '''+EDM''', which Microsoft acquired in June 2007.<ref name="timeline">{{cite web | url = http://www.profisee.com/timeline/tabid/248/Default.aspx | title = Stratature Corporate Timeline | publisher = Profisee | accessdate = 2012-02-13}} </ref> Master Data Services is architecturally similar to +EDM, with increased integration with other Microsoft applications as well as some new features.<ref name="roadmap"/> Master Data Services first shipped with Microsoft SQL Server 2008 R2.
The next version of Master Data Services is Microsoft SQL Server 2012 (Denali), to be released on March 7th, 2012<ref>{{cite web | url = http://www.sqlserverlaunch.com/ww/Home | title = SQL Server 2012 Virtual Launch | accessdate = 2012-02-13}}</ref>, will include major changes to the analytical and transactional capabilities, as well as better integration with other products.<ref>{{cite web | url = http://72.14.235.104/search?q=cache:02XRORvWv3kJ:blogs.technet.com/patricg/archive/2007/09/19/microsoft-master-data-management.aspx+Microsoft+Master+Data+Management+Roadmap&hl=en&ct=clnk&cd=2 | title = Microsoft Master Data Management | accessdate = 2007-09-25}}</ref>
==Overview==
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