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The idea that any nuclear conflict would eventually escalate into MAD was a challenge for military strategists. This challenge was particularly severe for the United States and its [[NATO]] allies because it was believed until the 1970s that a Soviet [[tank]] invasion of Western [[Europe]] would quickly overwhelm NATO conventional forces, leading to the necessity of escalating to theater nuclear weapons.
A number of interesting concepts were developed. Early ICBMs were inaccurate which lead to the concept of counter-city strikes -- attacks directly on the enemy population leading to a collapse of the enemy's will to fight, although it appears that this was the American interpretation of the Soviet stance while the Soviet strategy was never clearly anti-population. During the Cold War the USSR invested in extensive protected civilian infrastructure such as large nuclear proof bunkers and non-perishable food stores. In the US, by comparison, little to no preparations were made for civilians at all, except for the occasional backyard fallout shelter built by private individuals. This was part of a deliberate strategy on the Americans' part that stressed the difference between first and second strike strategies. By leaving their population largely exposed, this gave the impression that the US had no intention of launching a first strike nuclear war, as their cities would clearly be decimated in the retaliation.
The US also made a point during this period of targeting their missiles on Russian population centers rather than military targets. This was intended to reinforce the second strike pose. If the Soviets attacked first, then there would be no point in destroying empty missile silos that had already launched; the only thing left to hit would be cities. By contrast, if America had gone to great lengths to protect their citizens and targeted the enemy's silos, that might have led the Russians to believe the US was planning a first strike, where they would eliminate Soviet missiles while still in their silos and be able to survive a weakened counter attack in their reinforced bunkers. In this way, both sides were (theoretically) assured that the other would not strike first, and a war without a first strike will not occur.
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