Pepsi Refresh Project: Difference between revisions

Revision as of 08:10, 27 November 2011

Revision as of 21:07, 5 June 2012

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The '''Pepsi Refresh Project''' (PRP) iswas a 2010 initiative by [[PepsiCo]] to award $20 million in [[Grant (money)|grants]] to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.<ref>Howard, Brian Clark: [http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/pepsi-refresh-project "Pepsi Refresh Project Inspires Kids to Eat Veggies and Puts Solar Panels in New Orleans"] The Daily Green, November 15, 2010</ref>

==Rules==

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Up to 32 ideas may be selected every month in each of the following grant segments: $5K; $25K; $50K; and $250k. Individuals, non-profits, and socially beneficial businesses are eligible to compete in all categories.

In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. <ref>[http://www.nytimes.com/2010/10/01/business/01pepsi.html "Pepsi Refresh Contestant Claims Rules Were Broken"]</ref>

=== Power votes ===