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* Haas,Peter J., Maglio,Paul P., Selinger, Patricia G., Tan,Wang-Chiew, IBM Research Almaden and UC Santa Cruz [http://www.almaden.ibm.com/asr/projects/splash/Haas808.pdf "Data is Dead… Without What-If Models"]
* Menon, Jai,IBM Fellow, CTO and VP, Technical Strategy, IBM [http://www.youtube.com/watch?v=VtETirgVn9c Why Data Matters: Moving Beyond Prediction]
* [http://www.decisionsciences.org/decisionline/Vol43/43_2/dsi-dl43_2_feature.asp Business Analytics: The Next Frontier for Decision Sciences]
* [http://support.sas.com/resources/papers/proceedings12/165-2012.pdf Bringing Optimization to the Business]
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