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Line 70: * Haas, Peter J., Maglio, Paul P., Selinger, Patricia G., Tan, Wang-Chiew,(August 2011)IBM Research Almaden and UC Santa Cruz [http://www.almaden.ibm.com/asr/projects/splash/Haas808.pdf "Data is Dead… Without What-If Models"] * Menon, Jai, (April 2012) [http://www.youtube.com/watch?v=VtETirgVn9c Why Data Matters: Moving Beyond Prediction] * Evans,James R., Lindner, Carl H. (2011) [http://www.decisionsciences.org/decisionline/Vol43/43_2/dsi-dl43_2_feature.asp Business Analytics: The Next Frontier for Decision Sciences] * [http://support.sas.com/resources/papers/proceedings12/165-2012.pdf Bringing Optimization to the Business]

Prescriptive analytics: Difference between revisions