Cursor Models: Difference between revisions

Revision as of 02:47, 15 June 2012

Revision as of 02:53, 15 June 2012

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About 1978, Cursor went in different direction. First, models of contemporary trucks, mostly Mercedes-Benzes, started to appear. Secondly, these were now often diecast in zamac. Then, similar to [[NZG Models]] and [[Conrad Models]] three or four Mercedes-Benz sedans (the 230, 200, and 190), were introduced ''in 1:35 scale'' (Force 1990, 124-127). This marked Cursor's main production of miniatures mainly for promotional purposes. Apparently all three companies were taking similar marching orders from Mercedes-Benz on how the company wanted its promotional models standardized. A BMW 3 series coupe also was made by Cursor in the 1:35 scale.

The truck models were accompanied by tractors, bulldozers, Unimogs, at least four buses, a frontloader, a backhoe and some antique trucks and tractors - one of a 1903 Bussing flatbed truck and a 1930s Fendt tractor. Apart from these last two, the trucks and heavy construction equipment were very similar to NZG and Conrad, though Cursor never matched their dizzying productivity. In fact, after producing about 40 different models over 18 years, Cursor seems to have produced nothing more after about 1987.

It is interesting that packaging for many of the promotional offerings was identical to that of other diecast manufacturers. For example, the Mercedes Unimog (shown here) had an identical package design to that of the [[NZG]] Mercedes Coupe. This is evidence of the control of the client over many promotional companies and their offerings. Obviously, Mercedes wanted a particular appearance for its packaged products and required that across multiple providers.

==References==