Search engine optimization copywriting: Difference between revisions

Revision as of 01:23, 13 July 2012

Revision as of 21:51, 18 July 2012

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==Technical details==

{{main|Search engine optimization}}

Crawlers rely upon keyword placement within the text of an article, and typically disregard images.<ref>{{cite book|title=Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools|author=Susan Rice Lincoln|page=80|year=2009}}</ref> Text appearing in several key locations (such as the <code>&lt;[[HTML element#title_tag|title]]&gt;</code> and <code>&lt;[[HTML element#meta_tag|meta]]&gt;</code> tags of the page's code) gets special attention because search engines compare information found there with other pages to determine relevance. SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's [[keyword density]], the placement of the keywords, and the number of links to and from the page from other pages.

==Professional role==