Search engine optimization copywriting: Difference between revisions

Revision as of 22:08, 18 July 2012

Revision as of 22:44, 18 July 2012

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==Technical details==

{{main|Search engine optimization}}

Crawlers rely upon keyword placement within the text of an article, and typically disregard images.<ref>{{cite book|title=Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools|author=Susan Rice Lincoln|page=80|year=2009}}</ref> Text appearing in several key locations (such as the <code>&lt;[[HTML element#title_tag|title]]&gt;</code> and <code>&lt;[[HTML element#meta_tag|meta]]&gt;</code> tags of the page's code) gets special attention because search engines compare information found there with other pages to determine relevance.<ref name="SEOMoz">{{cite web|publisher=[[SEOMoz]]|url=http://www.seomoz.org/learn-seo/title-tag|title=Title Tag: Best Practices for Search Engine Optimization|accessdate=2012-7-18}}</ref> SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's [[keyword density]], the placement of the keywords, and the number of links to and from the page from other pages.

==Professional role==