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==History==
When the BBC lost their rights to broadcast Formula One, ITV gained the coverage for 1997. The deal worth £60 million was negoitated with [[Formula One Management|FOM]] president [[Bernie Ecclestone]]. ITV chose to bid for the rights due to constantly being beaten at weekends while the ''Grand Prix'' coverage was on.<ref name=walker>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | authorlink = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | origmonth = September | year = 2002 | pages = 217–223}}</ref>
ITV's first broadcast was at the [[1997 Australian Grand Prix]] featuring [[Jim Rosenthal]] along with [[Simon Taylor]] and [[Tony Jardine]] as expert analysts along with [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre and post-race analysis, better camera angles and conducting more interviews.<ref>{{citeweb|title=F1's return to the BBC - what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> Brundle had elected not to commentate the Canadian Grand Prix in 1997 to race at Le Mans.<ref>{{citeweb|last=Fox|first=Norman|title=Pescarolo rolls back the years|url=http://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|publisher=The Independent|date=1997-06-15}}</ref>▼
▲ITV's first broadcast was at the [[1997 Australian Grand Prix]] featuring [[Jim Rosenthal]] along with [[Simon Taylor]] and [[Tony Jardine]] as expert analysts along with [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre and post-race analysis, better camera angles and conducting more interviews.<ref>{{citeweb|title=F1's return to the BBC - what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> ITV also introduced Brundle's hugely popular gridwalk at the [[1997 British Grand Prix]], where roughly 10–15 minutes before the start of the race Brundle would walk around the grid interviewing drivers, team personnel, celebrities and whoever else he could find.<ref name=walker /> Brundle had elected not to commentate from some races such as the Canadian Grand Prix in 1997
In a one-off move for the return of the [[United States Grand Prix]] in 2000, ITV moved the coverage over to [[ITV 2]] as the schedule of the national channel could not occupy the coverage of the race.<ref>{{citeweb|title=British F1 fans get raw USGP deal|url=http://www.crash.net/f1/news/36758/1/british_f1_fans_get_raw_usgp_deal.html|publisher=crash.net|date=2000-09-14}}</ref> In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{citeweb|last=Bryne|first=Michael|title=BBC prepares to snatch F1 from ITV in £175 million deal|url=http://www.mediaweek.co.uk/news/161047/BBC-prepares-snatch-F1-ITV-175m-deal/?DCMP=ILC-SEARCH|publisher=Media Week|date=2002-11-15}}</ref> In April 2004, ITV signed a six-year extension to their contract worth £150 million.<ref>{{citeweb|title=ITV extends F1 deal|url=http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|publisher=Sport Business|date=2004-04-26}}</ref> With the advent of new Anti-Tobacco advertising laws in the United Kingdom that was placed in force on 31 July 2005, it was feared that Formula One coverage would be blacked out because with the showing of tobacco company logos on television, the broadcaster would face extra charges even in a country where tobacco sponsorship was permitted.<ref>{{citeweb|title=ITV loses a big F1 supporter|url=http://www.grandprix.com/ns/ns13901.html|publisher=Grandprix.com|date=2004-11-26}}</ref> In March 2008, ITV announced the coverage would be transfered to the BBC from the 2009 season so that the Broadcaster could focus more on coverage on the [[UEFA Champions League]].<ref>{{citeweb|title=ITV wins Champions League rights|url=http://news.bbc.co.uk/1/hi/business/7307971.stm|publisher=BBC News|date=2008-03-20}}</ref> The contract to show the sport at the time of announcement was worth £25 million.<ref>{{citeweb|title='Lewis success to bost revenue'|url=http://www.planet-f1.com/news/3213/2483505|publisher=Planet-F1|date=2007-04-09}}</ref>▼
In a one-off move for the return of the [[United States Grand Prix]] in 2000, ITV moved the coverage over to [[ITV 2]] as the schedule of the national channel could not occupy the coverage of the race.<ref>{{citeweb|title=British F1 fans get raw USGP deal|url=http://www.crash.net/f1/news/36758/1/british_f1_fans_get_raw_usgp_deal.html|publisher=crash.net|date=2000-09-14}}</ref>
The [[2001 United States Grand Prix]] was Murray Walker's last in the ITV commentary booth, having missed four other races that season.<ref>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | authorlink = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | origmonth = September | year = 2002 | pages = 356–359}}</ref> James Allen moved up from his former role as pitlane reporter to replace Walker in the commentary box with Brundle still commentating as usual and [[Ted Kravitz]] inheriting Allen's old role.
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==Sponsorship==
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==Critism==
===Showing of advertisments===
A major critism of ITV's coverage was they were permitted to show advertisments during the coverage which promoted a huge number of complaints from fans. This was the case at the [[2005 San Marino Grand Prix]] when the broadcaster cut to a commerical break during the closing moments of the race which garnered 126 complaints from viewers. [[Ofcom]] ruled that ITV breached section 6.7 of the Rules on the Amount and Scheduling of Advertising.<ref>{{citeweb|last=Welsh|first=James|title=126 viewers complain over ITV F1 ad break|url=http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|publisher=Digital Spy|date=2005-07-18}}</ref> The broadcasters also had not shown the post-race press conference segment featuring [[Jenson Button]] comment's about the race.<ref>{{citeweb|title=F1 broadcaster guilty|url=http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|publisher=updatef1.com|date=2005-07-18}}</ref> ITV repeated the last three laps after the race and as a result of these complaints, the server on their website crashed. An on-air apology was made by Jim Rosenthal before the start of the [[2005 Spanish Grand Prix|next race in Spain]] two weeks later.<ref>{{cite news | title = Rosenthal sorry for race break | publisher = The Guardian | url = http://www.guardian.co.uk/sport/2005/apr/25/formulaone.matthewhancock | accessdate =2008-06-12 | ___location=London | first=Matthew | last=Hancock | date=2005-04-25}}</ref>
===Coverage===
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==External Links==
* [http://www.itv.com/formula1/ ITV-F1 Website]
[[Category:1997 television series debuts]]
[[Category:2008 television series endings]]
[[Category:ITV television programmes]]
[[Category:ITV Sport]]
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