'The ITV Formula One coverage (commonly known as ''ITV-F1''') was a British television programme dedicated to [[Formula One]] coverage that was supplied by the British broadcaster [[ITV]] between 1997-2008. The coverage was initally presented by [[Jim Rosenthal]] for the first eight years before [[Steve Rider]] became the presenter for the last three years of the Programme. ITV gained the rights for Formula One coverage for 1997 from the [[BBC]] and focused on more in-depth coverage, conducting more interviews and better camera angles. The programme was successful in collecting three consective [[BAFTA]] awards for sporting coverage but also garnered critism for showing advertisements during their coverage.
