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When the BBC lost their rights to broadcast Formula One, ITV gained the coverage for 1997. The deal worth £60 million was negoitated by [[Formula One Management|FOM]] president [[Bernie Ecclestone]]. ITV chose to bid for the rights due to constantly being beaten at weekends while the ''[[Grand Prix (TV programme)|Grand Prix]]'' coverage was on.<ref name=walker>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | authorlink = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | origmonth = September | year = 2002 | pages = 217–223}}</ref>
ITV's first broadcast was at the [[1997 Australian Grand Prix]] featuring [[Jim Rosenthal]] along with [[Simon Taylor]] and [[Tony Jardine]] as expert analysts along with [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre and post-race analysis, better camera angles and conducting more interviews.<ref>{{citeweb|title=F1's return to the BBC - what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> Rosenthal, Taylor and Jardine all presented from a studio with a view of the paddock and the studio was transported to all the races. One feature for 1997 was known as 'Inside F1' where a driver would demonstrate a certain piece of equipment and summarise what the equipment does. There was also a track guide using a computer simulation provided by [[Psygnosis]] also for 1997. The post-race qualifying and race coverage was mainly a dicussion between the presenter and the experts going over the key facts of what occured.<ref>{{citeweb|title=A look back at ITV's first live Formula 1 broadcast in 1997|url=http://f1broadcasting.wordpress.com/2012/06/05/a-look-back-at-itvs-first-live-formula-1-broadcast-in-1997/|publisher=The F1 Broadcasting Blog|date=2012-06-05}}</ref> In the same year, Simon Taylor was left unable to broadcast live after feeling seasick during the Monaco round when the team were presenting on a yacht that kept moving around.<ref>{{citeweb|last=Stephen|first=Duncan|title=Memores of ITV-F1|url=http://doctorvee.co.uk/?s=Memories+of+ITV-F1|publisher=doctorvee|date=2008-11-14}}</ref>
ITV also introduced Martin Brundle's hugely popular gridwalk at the [[1997 British Grand Prix]], where roughly 10–15 minutes before the start of the race Brundle would walk around the grid interviewing drivers, team personnel, celebrities and whoever else he could find.<ref name=walker /> Brundle had elected not to commentate from some races such as the Canadian Grand Prix in 1997 where he raced at Le Mans and missed the race in 1998.<ref>{{citeweb|last=Fox|first=Norman|title=Pescarolo rolls back the years|url=http://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|publisher=The Independent|date=1997-06-15}}</ref> He also elected not to attend the Hungarian Grand Prix on several occasions. When Brundle was absent, different people would stand in the commentary booth, including [[Derek Warwick]], [[Jody Scheckter]], [[Anthony Davidson]] and {{f1|1996}} World Champion [[Damon Hill]].
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==External Links==
* [http://www.itv.com/formula1/ ITV-F1 Website]
* {{twitter|ITVF1}}
[[Category:1997 television series debuts]]
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