Search engine optimization copywriting: Difference between revisions

Revision as of 06:09, 20 August 2012

Revision as of 06:18, 20 August 2012

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While an obvious goal of SEO copywriting is to cause the business's or product's web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page that will motivate the reader to take action. Writing that "optimizes" a search but offers little useful information or only weak persuasion is frowned upon in the profession as ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales. The main goal of the SEO copywriter remains writing interesting content that people want to read and link to.

SEO copywriters often work with "optimizers" who are more expert in the technical aspects of SEO. TogetherWhile theyit is difficult to understand the individual factors that influence the search engine retrieval methods, search engines do have a set of algorithms that return relevant content to search results.<ref>{{cite web|url=http://rankexecutives.com/seo-content/|title=SEO Content|publisher=RankExecutives|accessdate=19 August 2012}}</ref> These experts in technical SEO will notanalyze onlythese ranking factors and rewrite text but alsoand alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copywriting requires finesse and repeated experimentation to assess how the team's page revisions will fare in a potential customer's search.

== See also ==