Search engine optimization copywriting: Difference between revisions

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Revision as of 14:34, 31 August 2012

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'''Search engine optimization (SEO) copywriting''' is textual [[Composition (language)|composition]] for [[web page]] [[marketing]] that emphasizes skillful manipulation of the page's wording to place it among the first results of a [[user (computing)|user]]'s search list, while still producing readable and persuasive content. Many SEO copywriters create content around their understanding of [[Latent Semantic Indexing]] in order to make the content more likely to be accessed and retrieved by search engine crawlers and ranking algorithms.

==Technical details==

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While an obvious goal of SEO copywriting is to cause the business's or product's web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page that will motivate the reader to take action. Writing that "optimizes" a search but offers little useful information or only weak persuasion is frowned upon in the profession as ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales. The main goal of the SEO copywriter remains writing interesting content that people want to read and link to.

SEO copywriters often work with "optimizers" who are more expert in the technical aspects of SEO. WhileTogether it is difficult to understand the individual factors that influence the search engine retrieval methods, search engines do have a set of algorithms that return relevant content to search results.<ref>{{cite web|url=http://rankexecutives.com/seo-content/|title=SEO Content|publisher=RankExecutives|accessdate=19 August 2012}}</ref> These experts in technical SEOthey will analyzenot these ranking factors andonly rewrite text andbut also alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copywriting requires finesse and repeated experimentation to assess how the team's page revisions will fare in a potential customer's search.

== See also ==