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ITV extended their contract with North One Television for a further five years in an agreement that started at the first round of the 2006 season and would produce over 100 hours of content which also included qualifying and the highlight shows. ITV were the host broadcasters for the British Grand Prix.<ref>{{citeweb|title=North One wins £35m F1 contract|url=http://www.broadcastnow.co.uk/news/multi-platform/news/north-one-wins35m-f1-contract/155412.article|publisher=2006-03-02|accessdate=2012-08-18}}</ref>
In March 2008, ITV announced the coverage would be transferred to the BBC from the 2009 season so that the Broadcaster could focus more on coverage on the [[UEFA Champions League]].<ref>{{citeweb|title=ITV wins Champions League rights|url=http://news.bbc.co.uk/1/hi/business/7307971.stm|publisher=BBC News|date=2008-03-20}}</ref> The contract to show the sport at the time of announcement was worth £25 million.<ref>{{citeweb|title='Lewis success to bost revenue'|url=http://www.planet-f1.com/news/3213/2483505|publisher=Planet-F1|date=2007-04-09}}</ref> ITV later announced that they had enacted a clause within their contract enabling them to leave F1 coverage after the 2008 season.
Ironically, ITV F1's highest ever broadcast rating came in its final race, the [[2008 Brazilian Grand Prix]], which attracted 8.8 million viewers, peaking at 12.5 million viewers.<ref>http://www.broadcastnow.co.uk/news/2008/11/hamilton_drives_125m_to_itv1.html</ref> On 17 November 2008, BBC announced that Martin Brundle would continue his commentary role alongside [[Jonathan Legard]] during the [[2009 Formula One season|2009 season]], while Ted Kravitz would continue his pit-lane reporter role alongside [[Lee McKenzie]].<ref>http://www.f1fanatic.co.uk/2008/11/17/brundle-at-bbc-in-2009/</ref>
==Website==
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