*{{cite book | first = Edward | last = Bernays | year = 1945 | title = Public Relations | publisher = Bellman Publishing Company | ___location = Boston, MA}}
*{{cite book | first = Richard | last = Dawkins | year = 1973 | title = The Selfish Gene | publisher = OUP | ___location = London | isbn = 978-0-1928-6092-7}}
*{{cite book | first = Chandramouli | last = N | year = 2012 | title = [[Decoding Communication]] | publisher = TRA Publishing | ___location = Mumbai | isbn = 978-8-1920-8232-5}}
