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The '''feature integration theory''', developed by [[Anne Treisman]] and [[Garry Gelade]] since the early 1980s, posits that different kinds of attention are responsible for ''binding different features into consciously experienced wholes''. The theory has been one of the most influential [[cognitive model|psychological model]]s of human visual [[attention]].
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==Stages==
According to Treisman, in the first stage of visual processing termed the preattentive stage, several primary visual features are processed and represented with separate "feature maps" that are later integrated into "saliency maps" that can be accessed in order to direct attention to the most conspicuous areas. During this stage, the object is analyzed with details such as shape, color, orientation and movement in mind. Each of these aspects is processed in different areas of the brain. The main idea that a processed object's features are automatically separated may seem counter-intuitive because we perceive the whole object instead of seeing each separate aspect; however, this analysis happens in the perceptual process before we are even conscious of the object.
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[[File:FITstages.png|alt=The stages of Feature Integration Theory.]]
It was widely speculated that the saliency map could be located in early visual cortical areas, e.g. the [[Primary Visual Cortex]] (V1), though this is controversial. Wolfe's popular Guided Search Model offers a more up to date theory of visual search but is also problematic.
Treisman distinguishes between two kinds of visual search tasks, "feature search" and "conjunction search". Feature searches can be performed fast and pre-attentively for targets defined by only one primitive feature, such as color, shape, movement or orientation. Conjunction searches proceed serially for targets defined by a conjunction (two or more) of primitive features - it is much slower and requires conscious attention. She concluded from many experiments that [[color]], [[Orientation (geometry)|orientation]], and [[intensity (disambiguation)|intensity]] are primitive features, for which feature searches may be performed.
==Experiments==
<!-- Deleted image removed: [[File:fourshapesexp.png|thumb|alt=An example of four colored shapes and two black letters.|An example of the stimuli found in Treisman et al. (1982).]] -->In order to test the statement that features are independent in the early preattentive stage, Treisman and Schmidt (1982) designed an experiment in which participants are shown a picture involving four shapes and two black numbers for one-fifth of a second. After the display, a random-dot masking field appeared on screen to eliminate “any residual perception that might remain after the stimuli were turned off”
Research participant R.M., a [[Bálint's syndrome]] sufferer who is unable to focus attention on individual objects, experiences illusory conjunctions when presented with simple stimuli such as a "blue O" or a "red T." For 23% of trials, even when able to view the stimulus for as long as 10 seconds, R.M. reported seeing a "red O" or a "blue T"
[[File:treismanshapes.png|thumb|alt=The stimuli resembling a carrot, lake and tire, respectively.|The stimuli resembling a carrot, lake and tire, respectively. Treisman et al.(1986).]]However, if people use their knowledge or experience to perceive an object, they are less likely to make mistakes. Treisman did another experiment to explain this phenomenon – she presented three shapes to participants and illusory conjunctions persisted. Surprisingly, when she told participants that they were being shown a carrot, lake and tire (in place of the orange triangle, blue oval, and black circle, respectively), illusory conjunctions disappeared
By Treisman, Anne; Souther, Janet. Journal of Experimental Psychology: Human Perception and Performance, Vol 12(1), Feb 1986, 3-17.</ref>
==Reading==
When identifying letters while reading, not only are their shapes picked up but also other features like their colors and surrounding elements. Individual letters are processed serially when spatially conjoined with another letter. The locations of each feature of a letter are not known in advance, even while the letter is in front of the reader. Since the ___location of the letter's features and/or the ___location of the letter is unknown, feature interchanges can occur if one is not attentively focused. This is known as [[lateral masking]], which in this case, refers to a difficulty in separating a letter from the background
==References==▼
* Anne Treisman and [[Garry Gelade]] (1980). "A feature-integration theory of attention." ''Cognitive Psychology'', Vol. 12, No. 1, pp. 97-136.▼
* Anne Treisman and [[Hilary Schmidt]] (1982). "Illusory conjunctions in the perception of objects." ''Cognitive Psychology'', Vol. 14, pp. 107-141. <ref>'''Abstract'''<br>In perceiving objects we may synthesize conjunctions of separable features by directing attention serially to each item in turn (A. Treisman and G. Gelade, ''Cognitive Psychology'', 1980, 12, 97-136). This feature-integration theory predicts that when attention is diverted or overloaded, features may be wrongly recombined, giving rise to "illusory conjunctions." The present paper confirms that illusory conjunctions are frequently experienced among unattended stimuli varying in color and shape, and that they occur also with size and solidity (outlined versus filled-in shapes). They are shown both in verbal recall and in simultaneous and successive matching tasks, making it unlikely that they depend on verbal labeling or on memory failure. They occur as often between stimuli differing on many features as between more similar stimuli, and spatial separation has little effect on their frequency. Each feature seems to be coded as an independent entity and to migrate, when attention is diverted, with few constraints from the other features of its source or destination.</ref>▼
* Anne Treisman (1988). "Features and objects: the fourteenth Bartlett Memorial Lecture." ''Quarterly Journal of Experimental Psychology'', 40A, pp. 201-236.▼
*Anne Treisman and [[Nancy Kanwisher]] (1998). "Perceiving visually presented objects: recognition, awareness, and modularity." ''Current Opinion in Neurobiology'', '''8''', pp. 218-226.▼
; Notes▼
<references/>▼
==See also==
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* [[Binding problem]]
* [[Visual search]]
▲==References==
▲* Anne Treisman and [[Garry Gelade]] (1980). "A feature-integration theory of attention." ''Cognitive Psychology'', Vol. 12, No. 1, pp.
▲* Anne Treisman and [[Hilary Schmidt]] (1982). "Illusory conjunctions in the perception of objects." ''Cognitive Psychology'', Vol. 14, pp.
▲* Anne Treisman (1988). "Features and objects: the fourteenth Bartlett Memorial Lecture." ''Quarterly Journal of Experimental Psychology'', 40A, pp.
▲*Anne Treisman and [[Nancy Kanwisher]] (1998). "Perceiving visually presented objects: recognition, awareness, and modularity." ''Current Opinion in Neurobiology'', '''8''', pp.
▲; Notes
▲<references/>
== External links and references ==
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[[Category:Cognition]]
[[Category:Human–computer interaction]]
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