Consumerization of applications: Difference between revisions

Revision as of 13:07, 18 October 2012

Revision as of 13:49, 18 October 2012

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Consumerization of Applications or CoA, is computer software designed to help the user to perform specific tasks that is driven by consumer persona and then spills over into their professional lives, as the line between the personal and the professional is continously blurring.

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CoA focusses on giving consumers with highly immersive apps experience with strong focus on User Interface and Persona and at the same time managing added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements. To proactively address this challenge Simran Sachar came up with a Enterprising Consumerization Strategy framework (ECS) that helps Business and IT decision makers with customized business strategy to leverage from additional capabilities from innovative consumer driven applications

|concern = This is nothing more than a [[WP:DICTDEF|dictionary definition]] of a term that is used widely in the IT industry, but with widely varying meanings depending on the context. No verification can be found for the author's claim that he invented the term.

|timestamp = 20121018130759

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Consumerization of Applications or CoA, is computer software designed to help the user to perform specific tasks that is driven by consumer persona and then spills over into their professional lives, as the line between the personal and the professional is continously blurring

The term was first used by Simran Singh Sachar{{cn|date=October 2012}} while training software vendors and application developers on designing highly immersive enterprise applications

with strong focus on User Interface and Persona and at the same time managing added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements.