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The [[2001 United States Grand Prix]] was Murray Walker's last in the ITV commentary booth, having missed four other races that season.<ref>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | authorlink = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | origmonth = September | year = 2002 | pages = 356–359}}</ref> James Allen moved up from his former role as pitlane reporter to replace Walker in the commentary box with Brundle still commentating as usual and [[Ted Kravitz]] inheriting Allen's old role.
In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{citeweb|last=Bryne|first=Michael|title=BBC prepares to snatch F1 from ITV in £175 million deal|url=http://www.mediaweek.co.uk/news/161047/BBC-prepares-snatch-F1-ITV-175m-deal/?DCMP=ILC-SEARCH|publisher=Media Week|date=2002-11-15}}</ref> In April 2004, ITV signed a six-year extension to their contract worth £150 million.<ref>{{citeweb|title=ITV extends F1 deal|url=http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|publisher=Sport Business|date=2004-04-26}}</ref> In that same year, the coverage dropped its trackside studio and the presenters and analysts provided the coverage directly from within the paddock. With the advent of new Anti-Tobacco advertising laws in the United Kingdom that were placed in force on 31 July 2005, it was feared that Formula One coverage would be blacked out because with the showing of tobacco company logos on television, the broadcaster would face extra charges even in a country where tobacco sponsorship was permitted.<ref>{{citeweb|title=ITV loses a big F1 supporter|url=http://www.grandprix.com/ns/ns13901.html|publisher=Grandprix.com|date=2004-11-26}}</ref> In September 2005, it was reported that ITV had secured Steve Rider's services and would replace Rosenthal from 2006 onwards to present coverage of Formula One. Rider made his debut broadcast covering ITV F1 coverage at the [[2006 Bahrain Grand Prix]].<ref>[http://www.timesonline.co.uk/article/0,,5923-2061238,00.html "Rider opts for some driver practice]" [[The Times]], 4 March 2006; Retrieved 2 April 2006</ref>
ITV extended their contract with North One Television for a further five years in an agreement that started at the first round of the 2006 season and would produce over 100 hours of content which also included qualifying and the highlight shows. ITV were the host broadcasters for the British Grand Prix.<ref>{{citeweb|title=North One wins £35m F1 contract|url=http://www.broadcastnow.co.uk/news/multi-platform/news/north-one-wins35m-f1-contract/155412.article|publisher=2006-03-02|accessdate=2012-08-18}}</ref>
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Ironically, ITV F1's highest ever broadcast rating came in its final race, the [[2008 Brazilian Grand Prix]], which attracted 8.8 million viewers, peaking at 12.5 million viewers.<ref>http://www.broadcastnow.co.uk/news/2008/11/hamilton_drives_125m_to_itv1.html</ref> On 17 November 2008, BBC announced that Martin Brundle would continue his commentary role alongside [[Jonathan Legard]] during the [[2009 Formula One season|2009 season]], while Ted Kravitz would continue his pit-lane reporter role alongside [[Lee McKenzie]].<ref>http://www.f1fanatic.co.uk/2008/11/17/brundle-at-bbc-in-2009/</ref>
==Theme Music==
ITV's F1 coverage used four different themes throughout its lifespan, each lasting three years. The first theme was special, untitled, track performed by [[Jamiroquai]] which lasted from 1997-1999. In 2000, it was replaced by Blackbeat by [[Apollo 440]] which lasted until 2002, replaced the following year by a remixed version of [[You Ain't Seen Nothing Yet]] by [[Bachman Turner Overdrive]]. The final theme was [[Lift Me Up]] by [[Moby]] which ran from 2006 until 2008.
==Website==
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