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The '''ITV Formula One coverage''' (commonly known as ''ITV-F1'') was a British television programme dedicated to [[Formula One]] coverage that was supplied by the British broadcaster [[ITV]] between 1997–2008. The coverage was initially presented by [[Jim Rosenthal]] for the first eight years before [[Steve Rider]] became the presenter for the last three years of the Programme. ITV gained the rights for Formula One coverage for 1997 from the [[BBC]] and focused on more in-depth coverage, conducting more interviews and better camera angles. The programme was successful in collecting three consective [[BAFTA]] awards for sporting coverage but also garnered criticism for showing advertisements during their coverage
==History==
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