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m Taragui moved page Hall's Theory to Encoding/Decoding model of communication: more descriptive and widely-used title |
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When media consumers understand the contextual and literary inflections of a text yet decode the message by a completely oppositional means, this is the globally contrary position. The de-totalization of that text enables them to rework it to their preferred meaning. This requires operating with an oppositional code which can understand dominant hegemonic positions while finding frameworks to refute them. Hall feels that this position is necessary to begin a struggle in discourse, or the "politics of signification."
== Other related theories ==
[[Active Audience Theory]]
== References ==
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