Think different: Difference between revisions

Revision as of 16:58, 7 May 2006

Revision as of 18:29, 10 May 2006

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'''Think Different''' was an [[advertising slogan]] created by the [[advertising agency]] [[TBWA\Chiat\Day]] for [[Apple Computer]] during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of [[Apple Switch ad campaign|Apple's Switch ad campaign]]. Apple currently does not use the slogan, and their commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.

It has been noted that the slogan is grammatically incorrect, and should be "Think Differently" instead, though this was done deliberately to make their point {{fact}}. The slogan can also be read as telling you what to think, rather than how to think — removing the grammatical error. Others"Think Different" also responds to longtime IBM slogan, "Think." Critics have criticizedcharged Applethat forApple seeminglyhas tryingtried to associate theirits brand with historic figures, who may or may not have approved of Apple's products. Supporters of Apple argued that they were paying tribute to the figures in question.

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