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DAL suffered from most Apple problems of the early 1990s, notably an alternating level of support in which Apple would aggressively promote the product and then ignore it. Throughout, the company struggled with promoting the system as a cross-platform standard, or as a Mac-only technology.<ref>Jeff Moad, [http://books.google.ca/books?id=uRlJAQAAIAAJ "Apple Says Yes to SQL"], ''Datamation'', 1990</ref> DAL's release was also coincident with Apple's fall from grace in the business world, and not coincidentally with [[Microsoft]]'s [[ODBC]] efforts.
DAL appears to have seen little use, and eventually Apple sold it to Independence Technologies in 1994, during a sell-off of a number of "high-end" packages such as their [[X.400]] server and an [[Systems Network Architecture|SNA]] client.<ref>[http://www.xcbronline.com/news/apple_divests_data_access_language_snaps_takes_bedrock "Apple Divests Data Access Language, SNAps, take Bedrock"], ''Computer Business Review'', 26 January 1994</ref> Independence Technologies was a [[middleware]] vendor, better known as a major reseller of the [[Tuxedo (software)|Tuxedo]] product for [[Unix]]. In 1995 [[BEA Systems]] bought the company, and in turn sold it to [[UniPrise Systems
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