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A few years later, however, WWWE soon regained the "3WE" name. In [[1990]] WWWE was purchased by Booth American Co. of Detroit, pairing it with then top-rated "Lite Rock 106½" [[WMVX|WLTF]]. WWWE became affiliated with [[ABC Radio]], and its news department was taken to a 24-hour operation. Studios were moved to the Western Reserve Building on West Ninth Street, which overlooking the [[The Flats|Flats]]. In April 1994, Booth merged with [[Broadcast Alchemy]] to form [[Secret communications]] LP, which owned the station through the remainder of its' tenure as WWWE.
The station itself made news on [[January 23]], [[1996]], when its traffic plane hit a cellular phone tower and crashed in Highland Hills. Traffic reporter James Endsley (known on-air as Fred Wesley) and pilot James McVeigh were killed.
=== Back to WTAM ===
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