Preference regression: Difference between revisions

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Revision as of 22:23, 31 December 2012

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{{unreferenced|date=February 2008}}

[[Image:PerceptualMap3.png|thumb|right|Perceptual map of competing products with ideal vectors]]

'''Preference regression''' is a statistical technique used by marketers to determine consumers’ [[Preference|preferred]] core benefits. It usually supplements [[positioning (marketing)|product positioning]] techniques like [[multi dimensional scaling (in marketing)|multi dimensional scaling]] or [[factor analysis]] and is used to create ideal vectors on [[perceptual mapping|perceptual maps]].

==Application==