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Although this was a postwar discovery, the '''Map Communication Model''' has its roots in [[information theory]] developed in the [[telephone]] industry before the war began. Mathematician, inventor, and teacher [[Claude Shannon]] worked at [[Bell
Shannon developed his ideas more thoroughly in the 1940s at the same time that [[geographer]] and [[cartographer]] [[Arthur H. Robinson]] was returning from the [[Second World War]] when he had served as cartographer for the military. During the war, Robinson found that cartographers were significantly limited because artists could make more effective maps than geographers. Upon returning from the war, Robinson worked to remedy this problem at [[Ohio State University]] where he was a graduate student. His ''The Look of Maps'' emphasizes the importance of lettering, map design, map structure, color, and technique.
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