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Line 4: Hall, Stuart. "Encoding/Decoding." Culture, Media, Language: Working Papers in Cultural Studies, 1972-79. London: Hutchinson, 1980. 51-63. Print. 2- Kelly, Aidan, Katrina Lawlor, and Stephanie O'Donohoe. "Chapter 8- Encoding Advertisements: The Creative Perspective." The Advertising and Consumer Culture Reader. By Joseph Turow and Matthew P. McAllister. New York: Routledge, 2009. 133-49. Print. 3- Dines, Gail, and Jean McMahon Humez. Gender, Race, and Class in Media: A Critical Reader. 3rd ed. Thousand Oaks, CA: SAGE Publications, 2011. Print. 4- Chandler, Daniel. "Semiotics for Beginners." Encoding/Decoding. N.p., n.d. Web. 10 Feb. 2013.

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