Encoding/decoding model of communication: Difference between revisions

Revision as of 18:55, 8 March 2013

Revision as of 19:21, 9 March 2013

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* Stuart Hall (ed.), "Encoding/Decoding", from ''Culture, Media, Language: Working Papers in Cultural Studies, 1972-79''. Hutchinson, 1980. pgs.51-63. ISBN 0-09-142070-9

* Aidan Kelly, Katrina Lawlor, and Stephanie O'Donohoe. "Encoding Advertisements: The Creative Perspective." from ''The Advertising and Consumer Culture Reader'', Joseph Turow and Matthew P. McAllister (eds.). Routledge, 2009. pgs.133-49. ISBN 978-0-415-96329-9

* [[Gail Dines]] and Jean McMahon Humez. ''Gender, Race, and Class in Media: A Critical Reader''. SAGE Publications, 2011. ISBN 978-1-412974129-4417441-7

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