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[[Image:Cokebottles.jpg|thumb|300px|left|Specially designed [[Christmas]] labels featuring [[Santa Claus]] give a seasonal twist to these '''Coca-Cola''' bottles. The characteristic shape of the bottles is [[trademark]]ed.]]
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In the [[1930s]], [[Robert Woodruff]] became President of the Coca-Cola Company, presiding over the drink and its destiny till his death in [[1985]]. Although he eventually stepped down from his post due to stress, he retained control over the company despite holding positions with an ostensibly low profile. His fanatical devotion to Coke was widely reported, and even in his old age, whenever he stopped by a Coke vendor, he would count how many bottles in the trash belonged to Coca-Cola. This almost devout dedication to the product spilled over to other executives in the company. In recent years, [[Rick Bronson]], a truck driver for Coca-Cola, was fired for drinking a [[Pepsi]] (some allege it was actually over his involvement with [[labor union|unions]]). He was reinstated after a high-profile protest.
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