Encoding/decoding model of communication: Difference between revisions

Revision as of 01:08, 26 March 2013

Revision as of 14:42, 26 March 2013

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==Application of Model==

This model has been adopted and applied by many media theorists since Hall developed it. Hall's work has been central to the development of cultural studies, and continues today because of the importance of decoding. [[Dick Hebdige]] and David Morley are two theorists that were reallyheavily influenced by Hall, and applied his theory to develop their own:

Hebdige was a British cultural and critic scholar that studied under Hall at the Birmingham School of Cultural Studies.<ref name="Dick Hebdige">