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{{Economic anthropology|Basic}}
In business literature, '''commoditization''' is defined as the process by which [[goods]] that have [[Value (economics)|economic value]] and are distinguishable in terms of attributes (uniqueness or [[brand]]) end up becoming simple [[Commodity|commodities]] in the eyes of the market or [[consumer]]s. It is the movement of a market from differentiated to undifferentiated price competition and from [[Monopoly|monopolistic]] to [[perfect competition]]. This is not to be confused with [[commodification]], which is a Marxist term for things being assigned economic value which they (according to Marxist theory) did not previously possess, by their being produced and presented sale, as opposed to personal use.<ref>{{cite web |url=http://rushkoff.com/2005/09/04/commodified-vs-commoditized/ |title=Commodified vs. Commoditized |accessdate=2008-07-21 |last=Rushkoff |first=Douglas |authorlink=Douglas Rushkoff |date=2005-09-04}}</ref>
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