Revision as of 14:09, 10 July 2013 edit 137.222.114.245 (talk) →Theme Music: Fixed obvious typo which gave the wrong cost for the Jamiroquai track, now matches the source ← Previous edit		Revision as of 19:09, 31 July 2013 edit undo Mogism (talk \| contribs) Extended confirmed users, Pending changes reviewers 185,177 edits m →Sponsorship: Cleanup/Typo fixing, typos fixed: £12 million pounds → £12 million using AWB Next edit →
Line 53: ==Sponsorship== Between 1997 and 2001, ITV's coverage was sponsored by [[Texaco]] who outbid [[Royal Automobile Club\|RAC]] in December 1996.<ref>{{cite web\|last=Beale\|first=Claire\|title=Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV\|url=http://www.prweek.com/uk/news/19881/NEWS-Texaco-pay-pounds-12m-F1-motor-racing-sponsorship-ITV/?DCMP=ILC-SEARCH\|publisher=PR Week\|date=1996-12-06}}</ref> For the first year, the sponsorship promotion was created by Steve Pickard and directed by David Harris who were both from IMP. The sponsorship credits were based upon the speed and excitement of a Formula One team refuelling one of their racing cars with a circular theme involving the Texaco logo.<ref>{{cite web\|last=Green\|first=Harriet\|title=ITV pulls out all the stops for Formula One\|url=http://www.brandrepublic.com/news/20062/\|publisher=BrandRepublic\|date=1997-03-07\|accessdate=2012-09-15}}</ref> Texaco placed £12 million ~~pounds~~ in the first three years of their contract with ITV. The credits were directed by Darryl Goodrich and Nicolas Unsworth who was the producer.<ref>{{cite web\|last=Green\|first=Harriet\|title=ITV pulls out all the stops for F1 revamp with Texaco's pounds 12m\|url=http://www.campaignlive.co.uk/news/20062/ITV-pulls-stops-F1-revamp-Texaco-rsquos-pounds-12m/\|publisher=Campaign\|date=1997-03-07}}</ref> In September 2001, [[Toyota]] signed a four-year deal worth £25 million seeing off competition from [[Foster's Lager]] which previously sponsored the ITV-F1 website.<ref>{{cite web\|last=Whitehead\|first=Jennifer\|title=Toyota agrees £80 ITV sponsorship deal\|url=http://www.marketingmagazine.co.uk/news/14484/Toyota-agrees--80m-ITV-sponsorship-deal/\|publisher=Marketing Magazine\|date=2001-09-10}}</ref><ref>{{cite web\|last=Billings\|first=Clare\|title=Toyota pays £25m for sponsorhip of ITV Formula 1 racing\|url=http://www.mediaweek.co.uk/news/137680/Toyota-pays--25m-sponsorship-ITV-Formula-1-racing/\|publisher=MediaWeek\|date=2002-02-20}}</ref> The car manufacturer pulled out at the end of 2003 to focus on brand advertising.<ref>{{cite web\|last=Kleinman\|first=Mark\|title=Toyotal pulls out of £25m ITV tie two years early\|url=http://www.brandrepublic.com/news/193836/Toyota-pulls--25m-ITV-tie-two-years-early/\|publisher=BrandRepublic\|date=2003-10-30}}</ref> [[The Daily Telegraph]] signed a one-year £4.5 million deal to take over the sponsorship in 2004.<ref>{{cite web\|last=Garside\|first=Kevin\|title=Telegraph drive into Formula One\|url=http://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html\|publisher=The Telegraph\|date=2004-02-24}}</ref> In 2005, LG took over the sponsorship with a £3.5 million contract for a year. Their sponsorship included the promotion of the LG Mobile brand among the aim for younger viewers to watch the programming.<ref>{{cite web\|title=LG to sponsor F1\|url=http://www.mobiletoday.co.uk/News/3501/____________LG_to_sponsor_F1.aspx\|publisher=Mobile Today\|date=2005-02-23}}</ref>

Formula One coverage on ITV: Difference between revisions