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==Intimization and the media coverage of conventional politics==
The growing visibility of the private lives of public figures has been much commented on but has received little systematic attention. The findings that emerge are somewhat mixed. Errera analyzed coverage of French politicians’ private lives in two magazines ''[[Paris Match]]'' and ''[[VSD (French magazine)|VSD]]'' over a seven-year period between 1990 and 1997.<ref>Errera C (2006) 'La vie privée des politiques, un tabou de la politique française.' Communication et langages 148(1): 81-102.</ref> She found that politicians’ relationships, personal health, their home and family life, personal financial issues and their past life were very much to the fore in the magazines’ coverage especially of leading French politicians, such as, [[Jacques Chirac]] and [[
In terms of newspaper articles referring to UK national leaders’ personal lives, Langer found a clear upward trend over time.<ref>Langer AI (2007) 'A Historical Exploration of the Personalisation of Politics in the Print Media: The British Prime Ministers 1945–1999.' Parliamentary Affairs 60(3): 371-387. p. 383</ref> The coverage of their private lives rose from around 1% of the leader’s coverage in 1945 to 8% during [[Tony Blair]]’s tenure in office (2007). A follow up study (period 2007-2008) showed that the coverage of opposition leader [[David Cameron]] was even more focused on his private life than that of Tony Blair, while that of Prime Minister [[Gordon Brown]] was less, suggesting the importance of specific leaders for the amount of attention their private life receives.<ref>Langer AI (2010) 'The Politicization of Private Persona: Exceptional Leaders or the New Rule? The Case of the United Kingdom and the Blair Effect.' International Journal of Press Politics 15(1): 60-76.</ref>
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