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== Adoption ==
Since its conception, a number of people have vocally opposed all HTML email (and even [[MIME]] itself), for a variety of reasons.<ref>[https://subversion.american.edu/aisaac/notes/htmlmail.htm HTML Email: Whenever Possible, Turn It Off!]</ref> The [[ASCII Ribbon Campaign]] is an internet phenomenon advocating that email should continue to be sent in Human Readable [[ASCII]] text format. While still considered inappropriate in many newsgroup postings and mailing lists, its adoption for personal and business mail has only increased over time. Some of those who strongly opposed it when it first came out now see it as mostly harmless.<ref>[http://birdhouse.org/blog/2006/01/15/html-email-the-poll/ HTML Email: The Poll] (Scot Hacker, originator of the much-linked-to ''Why HTML in E-Mail is a Bad Idea'' discusses how his feelings have changed since the
According to surveys by [[online marketing]] companies, adoption of HTML-capable email clients is now nearly universal, with less than 3% reporting that they use text-only clients.<ref name="emaillabs statistics">{{cite web|url=http://www.emaillabs.com/resources/resources_statistics.html |title=Email Marketing Statistics and Metrics |publisher=Emaillabs.com |date= |accessdate=2012-06-24}}</ref> A smaller number, though still the majority, prefer it over plain text.<ref name="clickz data">{{cite web|url=http://www.clickz.com/showPage.html?page=1428551 |title=Real-World Email Client Usage: The Hard Data |publisher=Clickz.com |date= |accessdate=2012-06-24}}{{dead link|date=October 2011}}</ref>
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|{{yes|Solid support (13 July 2011)}}
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|[[Apple Inc.|Apple]] [[iPhone]]
|rowspan=3 {{yes|Solid support (13 July 2011)}}
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Among those email clients that do support HTML, some do not render it consistently with [[W3C]] specifications, and many HTML emails are not compliant either, which may cause rendering or delivery problems, especially for users of [[GMail]].
In particular, the <code><nowiki><head></nowiki></code> tag, which is used to house CSS style rules for an entire HTML document, is not well supported, sometimes stripped entirely, causing in-line style declarations to be the [[De facto standard|''de facto'' standard]], even though they are not optimal from a [[Separation of style and content|semantic web]] point of view.<ref>{{cite web|url=http://www.yourtotalsite.com/archives/online_marketing/not_your_ordinary_html_em/Default.aspx |title=Not your ordinary html email tips |publisher=Yourtotalsite.com |date= |accessdate=2012-06-24}}{{Dead link|url=http://web.archive.org/web/20070927043051/http://www.yourtotalsite.com/archives/online_marketing/not_your_ordinary_html_em/Default.aspx |date=February 2009}}</ref> Although workarounds have been developed,<ref>{{cite web|author=Dialect <http://dialect.ca/> |url=http://premailer.dialect.ca/ |title=Premailer: make CSS inline for HTML e-mail |publisher=Premailer.dialect.ca |date= |accessdate=2012-06-24}}</ref> this has caused no shortage of frustration among newsletter developers, spawning the [[grassroots]] [http://www.email-standards.org/ Email Standards Project], which grades email clients on their rendering of an acid test, inspired by those of the [[Web Standards Project]], and lobbies developers to improve their products.<ref>{{cite web|url=http://www.campaignmonitor.com/blog/archives/2007/09/why_we_need_web_standards_supp_1.html |title=Why we need standards support in HTML email |publisher=Campaign Monitor |date= |accessdate=2012-06-24}}</ref> To persuade [[Google]] to improve rendering in [[Gmail]], for instance, they published a video montage of grimacing web developers,
== Style ==
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== References ==
{{Reflist|2}}
[[Category:Email]]
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