BISU Visual Identity: Difference between revisions

Revision as of 04:51, 1 November 2013

Revision as of 12:56, 1 November 2013

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|variation3color=#F4B394

|variation4=True Red

|variation4color=#F0001CCC0000

|source=BISU VIS Standards<ref name="VIS"/>}}

|source=[http://www.bisu.edu.cn/fujian/%E5%8C%97%E4%BA%AC%E7%AC%AC%E4%BA%8C%E5%A4%96%E5%9B%BD%E8%AF%AD%E5%AD%A6%E9%99%A2%E6%A0%87%E8%AF%86.rar BISU VIS Standards]}}

{{infobox color

'''BISU Maroon''' is the official [[school color|color]] used in association with the [[Beijing International Studies University]] (BISU). It is described as a brownish [[crimson]] and is accompanied by a light silver, [[BISU Silver]].

|title=BISU Silver

|hex=DCDDDE

|textcolor=black

|c=0|m=0|y=0|k=15

|variations=1

=|variationstitle=Variations of BISU Maroon==Silver

|variation1=Alternative 1

|variation1color=#B2B4B6

|variation2=Alternative 2

|variation2color=#D1D3D4

|variation3=Alternative 3

|variation3color=#E6E7E8

|variation4=Alternative 4

|variation4color=#F1F1F2

|source=BISU VIS Standards<ref name="VIS"/>}}

{{infobox color

BISU Maroon was revealed in the BISU Visual Identity System (VIS) on 28 December 2003,<ref name="news"/> the Using Standards of which was officially launched on 30 December 2003.<ref name="manual"/>

|title=Silver Complementary

|textcolor=white

|hex=8A8D8F

|c=0|m=0|y=0|k=40

|source=BISU VIS Standards<ref name="VIS"/>

|caveat='''Pantone 877-C'''}}

{{infobox color

The hexadecimal value of the color is A8392A. BISU Maroon is a [[CMYK]] color.

|title=Gold Complementary

|textcolor=white

|hex=9F8700

|c=30|m=30|y=60|k=10

|source=BISU VIS Standards<ref name="VIS"/>

|caveat='''Pantone 873-C'''}}

The '''BISU Visual Identity''', or '''BISU Visual Identity System''' ('''VIS''') is a set of coherent graphic styles that underlines the visual recognisability of [[Beijing International Studies University]] (BISU), providing clarity for the University's graphic identity.<ref name="VIS"/> The system was developed by the [[BISU Public Relations|University Relations]] and got officially launched on 30 December 2003.<ref name="news"/><ref name="manual"/> In 2009, subtle improvements were made to the original design and guidelines to form the current visual system.<ref>{{cite web | url=http://www.bisu.edu.cn/Item/21871.aspx | title=No. 1 Announcement: On VIS new launch and issues concerning the 45th University Anniversary | work=BISU Features: 45th Anniversary | date=8 September 2009 | accessdate=1 November 2013 | author=Anniversary Office}}</ref>

==Variations of BISU Maroon==

BISU Maroon is used by the school's academic and administrative units, which is different from [[BISU True Red|True Red]] adopted by BISU Athletics.

The BISU Visual Identity details the use of official [[school color|colors]], fonts, visual elements and other design practices related to visual interaction with the University.

In addition, for qualitative visualisation on specific devices, it is possible to adapt the standard BISU Maroon to its alternative color spaces.<ref name="VIS"/>

== Standards ==

'''BISU Maroon''' is the official [[school color|color]] used in association with the [[Beijing International Studies University]] (BISU). It is described as a brownish [[crimson]] and is accompanied by a light silver, [[BISU Silver]].

BISU Maroon is a [[CMYK]] color, the hexadecimal value of which is A8392A.

'''BISU Silver''' is described as a light [[silver (color)|grey]] and is used accompanied with BISU Maroon as the official color of Beijing International Studies University.

The hexadecimal value of theBISU colorSilver is A8392ADCDDDE. BISU MaroonIt is a [[CMYK]] color.

== Variations ==

In addition, forFor qualitative visualisation on specific devices, it is possible to adapt the standard BISU Maroon and BISU Silver to itsspecified alternative color spaces.<ref name="VIS"/>

In addition, it is notable that BISU Maroon isand BISU Silver are formally used by the school's academic and administrative units, which is different from [[BISUthe Truered Red|Trueand Red]]grey adopted by BISU Athletics.

There are two versions of BISU Athletics' uniforms, featured by red and grey respectively. While the red color in use is standardised as True Red, grey variations are not fixed, normally varying from a [[cadet grey]] to a [[Payne's grey]].

== Complementaries ==

In addition to the two standard colors, the BISU Visual Identity also specifies two complementary colors in silver and gold used on formal occasions. Silver Complementary and Gold Complementary are [[Pantone]] colors. The color codes are PMS 877-C and PMS 873-C respectively.<ref name="VIS"/>

==See also==

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==References==

{{Reflist|refs=

<ref name="news">{{cite news | url=http://www.bisu.edu.cn/Item/792.aspx | title=BISU Visual Identity System (VIS) released| work=BNC | date=28 December 2003 | accessdate=1 November 2013 | author=BeijingPublic International Studies University PropagandaRelations Office}}</ref>

<ref name="manual">{{cite web | url=http://www.bisu.edu.cn/UploadFiles/General/2009/11/200911161133199478.txt | title=Student Manual | accessdate=1 November 2013 | author=Beijing International Studies University}}</ref>

<ref name="VIS">{{cite web|title=Beijing International Studies University Visual Identity System(VIS) Standards|url=http://www.bisu.edu.cn/fujian/%E5%8C%97%E4%BA%AC%E7%AC%AC%E4%BA%8C%E5%A4%96%E5%9B%BD%E8%AF%AD%E5%AD%A6%E9%99%A2%E6%A0%87%E8%AF%86.rar|accessdate=5 October 2013|author=BeijingPublic International Studies University PropagandaRelations Office|format=Rar}}</ref>

<ref name="IPG">[http://www.bisu.edu.cn/Item/35212.aspx{{cite web|title=Draft Guidelines for Beijing International Studies University Intellectual Property Management and Protection]|url=http://www.bisu.edu.cn/Item/35212.aspx|accessdate=31 October 2013|archivedate=5 June 2007|date=20 March 2012|author=Administration Office}}</ref>}}

[[Category:School colors]]

[[Category:Beijing International Studies University]]