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The '''BISU Visual Identity''', or '''BISU Visual Identity System''' ('''VIS''') is a set of coherent graphic styles that underlines the visual recognisability of [[Beijing International Studies University]] (BISU), providing clarity for the University's graphic identity.<ref name="VIS"/> The system was developed by the [[BISU Public Relations|University Relations]] and got officially launched on 30 December 2003.<ref name="news"/><ref name="manual"/> In 2009, subtle improvements were made to the original design and guidelines to form the current visual system.<ref>{{cite web | url=http://www.bisu.edu.cn/Item/21871.aspx | title=No. 1 Announcement: On VIS new launch and issues concerning the 45th University Anniversary | work=BISU Features: 45th Anniversary | date=8 September 2009 | accessdate=1 November 2013 | author=Anniversary Office}}</ref>▼
The BISU Visual Identity details the use of official [[school color|colors]], fonts, visual elements and other design practices related to visual interaction with the University. ▼
{{infobox color
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|title=BISU Maroon
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|caveat='''Pantone 873-C'''}}
▲The '''BISU Visual Identity''', or '''BISU Visual Identity System''' ('''VIS''') is a set of coherent graphic styles that underlines the visual recognisability of [[Beijing International Studies University]] (BISU), providing clarity for the University's graphic identity.<ref name="VIS"/> The system was developed by the [[BISU Public Relations|University Relations]] and got officially launched on 30 December 2003.<ref name="news"/><ref name="manual"/> In 2009, subtle improvements were made to the original design and guidelines to form the current visual system.<ref>{{cite web | url=http://www.bisu.edu.cn/Item/21871.aspx | title=No. 1 Announcement: On VIS new launch and issues concerning the 45th University Anniversary | work=BISU Features: 45th Anniversary | date=8 September 2009 | accessdate=1 November 2013 | author=Anniversary Office}}</ref>
▲The BISU Visual Identity details the use of official [[school color|colors]], fonts, visual elements and other design practices related to visual interaction with the University.
▲== Standards ==
'''BISU Maroon''' is the official color used in association with Beijing International Studies University. It is described as a brownish [[crimson]] and is accompanied by BISU Silver.
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==References==
{{Reflist|2|refs=
<ref name="news">{{cite news | url=http://www.bisu.edu.cn/Item/792.aspx | title=BISU Visual Identity System (VIS) released| work=BNC | date=28 December 2003 | accessdate=1 November 2013 | author=Public Relations Office}}</ref>
<ref name="manual">{{cite web | url=http://www.bisu.edu.cn/UploadFiles/General/2009/11/200911161133199478.txt | title=Student Manual | accessdate=1 November 2013 | author=Beijing International Studies University}}</ref>
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